The Crown Comes to the Coast
The centerpiece of the collection brings Southport to life. Look once and you’ll see the spirit of a seaside carnival. Look closer and the details keep coming, each one a piece of the coast, each one earning its place. It’s a fitting tribute to golf’s oldest major championship and the week ahead at one of the most storied courses in the British Open rota.
 
A Palette Fit for a King
The King’s Guard staff bag opens with a cream body wrapped in regal red and blue, finished with metallic gold hardware, gold piping, and gold stitching throughout. TaylorMade in bold red lettering inspired by a seaside carnival spans the body of the bag, while a crown crest honors the royal designation carried by the course and its storied grounds. It’s a color story that is equal parts seaside charm and royal pageantry.
 
All the Fun of the Fair
Spend a moment with the bag and the town comes through in the details. The striped awning and glowing lights of a seaside carnival frame the panels as a merry-go-round circles the bottom collar in gold. Reach for the handle and you’ll find “Ta’ra,” the Scouse farewell that sends you off to the first tee. Every touch is a postcard from the coast.
 
Read All About It
Open the bag and the story continues inside. The interior is lined in the newsprint of a proper fish and chips wrapper, printed with Southport headlines. It’s a fitting finish for a bag rooted in TaylorMade’s championship staff bag DNA and built with the meticulous construction the game’s biggest stage demands. This is a bag made for the moment, and for the town and course that earned it.